The Basic Attention Token (BAT) is a cryptocurrency designed to improve the digital advertising industry by creating a more balanced system for users, publishers, and advertisers. Launched in 2017 through Brave Software, BAT operates within the Brave browser ecosystem, aiming to address inefficiencies and privacy concerns in traditional digital advertising.
Use-Case and Functionality
BAT serves as a utility token within the Brave browser, facilitating a decentralized ad exchange that benefits all participants:
- Users: By opting into Brave’s privacy-focused advertising, users receive BAT rewards for their attention to ads. This system ensures that users are compensated for their time while maintaining control over their privacy.
- Publishers and Content Creators: Publishers earn BAT based on user engagement with their content, providing a fairer revenue model compared to traditional advertising. This approach helps publishers regain revenue lost to ad blockers and intermediary fees.
- Advertisers: Advertisers gain access to users who have consented to view ads, leading to better targeting and higher returns on investment. The transparency of the blockchain reduces fraud and ensures that advertising budgets are spent effectively.
Source | Basicattentiontoken.org
Team Behind BAT
BAT was created by Brendan Eich, a prominent figure in the tech industry known for:
- Co-founding Mozilla
- Inventing the JavaScript programming language
Source | venturebeat
His extensive experience in browser development and commitment to user privacy has influenced BAT’s focus on user-centric solutions.
Tokenomics
BAT operates on the Ethereum blockchain as an ERC-20 token, with a fixed total supply of 1.5 billion tokens.
During its Initial Coin Offering (ICO) in 2017, 1 billion BAT were sold to investors, raising 35 million USDT in under a minute.
The remaining tokens were allocated to development and growth initiatives, ensuring the project’s sustainability and expansion.
Current Price & Market Cap
- Price: 0.146 USDT
- Market Cap: 218 million USDT
Exchange Listings
Several major cryptocurrency exchanges recognize and trade BAT, including:
Millionero – A growing exchange with a user-friendly platform, low fees, and strong compliance with European regulations. BAT is available for spot and perpetual trading.
Coinbase – BAT trading on Coinbase Pro became fully live in November 2018, with the BAT/USDC pair available for trading.
Binance – As one of the largest cryptocurrency exchanges globally, Binance supports BAT trading, providing liquidity and accessibility to a broad user base.
Upbit – This South Korean exchange lists BAT, catering to the Korean market and contributing to the token’s global reach.
Kraken – Known for its security and regulatory compliance, Kraken offers BAT trading pairs, further establishing the token’s presence in the cryptocurrency market.
Conclusion
The Basic Attention Token introduces a novel approach to digital advertising by prioritizing user privacy, equitable compensation, and transparency.
Through the Brave browser ecosystem, BAT aligns incentives among stakeholders, offering an alternative to conventional advertising frameworks. While challenges remain in scaling adoption, BAT’s model highlights the potential for blockchain technology to address long-standing industry issues.
This article is not financial advice. Please do your own research (DYOR) before making any investment decisions. You can also explore more insights on blog.millionero.com to deepen your understanding. When you’re ready, trade spot and perpetual futures on Millionero, where you’ll find a seamless trading experience.