Word is floating in the crypto community about the spot Bitcoin ETFs meeting the criteria for Google’s new crypto policy, which is kicking in on January 29.
A new era for crypto ads is going to start on January 29, 2024, when Google’s new crypto policy will take effect. The tech giant posted the notification for the crypto ads in December 2023. Meanwhile, the crypto community is buzzing with possibilities of the spot Bitcoin ETFs meeting the requirements for the policy. New crypto ads for the ETFs will increase their visibility online if they do.
“Beginning January 29, 2024, advertisers offering Cryptocurrency Coin Trust targeting the United States may advertise those products and services when they meet the following requirements and are certified by Google,” said Google in its notification.
Further, it defined a cryptocurrency coin trust as “financial products that allow investors to trade shares in trusts holding large pools of digital currency.” The standard definition could mean the spot Bitcoin ETFs may fulfill the criteria.
If it occurs, retail and institutional investors could get more exposure to the ETFs. Eventually, the ETFs may start receiving exponentially high inflows. Such factors will likely benefit the crypto market and its investors. On the other hand, the term ‘cryptocurrency coin trust’ is still vague and doesn’t mention ETFs. The speculation might go to rest in the next few days as experts keep observing the trends in the space.
Since Google is the most popular search engine in the world, the hype regarding crypto ads has grown louder recently. Moreover, there have been talks about regulating crypto promotion and advertising in the past. The UK FCA was one regulator that released transparent regulations for firms promoting crypto.
Explore in-depth news reports, blogs, and other interesting articles on the crypto space with Millionero’s blog!