Upland plans to give FIFA enthusiasts a complete metaverse experience through its Web3 platform.
In one of the most positive developments in the Web3 and metaverse community in recent times, Upland and FIFA have collaborated to provide a completely customized digital experience to their fans. Upland is a Web3 based game that allows users to delve into the metaverse and explore the property strategy space. Users can also construct their own digital homes, develop neighborhoods, and connect with the gaming community online.
This new partnership between the Silicon Valley startup and FIFA is groundbreaking as it opens new avenues for the fans to explore a completely new virtual world through the lens of the FIFA World Cup. Users signing up on Upland could now buy and own FIFA-based digital collectibles and videos and earn prizes. They can visit the World Cup village, trade property around the same in the metaverse, interact with other fans on the platform, and understand the Web3-based world better.
Dirk Lueth, Co-Founder, and Co-CEO of Upland was quoted saying, “We’re excited to create a multi-touch Web3 experience showcasing fun, innovation, entrepreneurialism, and community as the first of many opportunities in the future of FIFA World Cups™, where fans can now collect, own, and share a real moment in history.”. It is undoubtedly a brilliant opportunity for users to understand the metaverse better through one of the most popular sporting events in the world.