Invites to the experience were sent to a few waitlist members before launching the official version in 2023.
Popular coffeehouse chain Starbucks announced the launch of the beta version of the Starbucks Odyssey Program, the web3 initiative of Starbucks, which would allow members of its loyalty programs and employees (partners) of the company exclusive access to non-fungible token collections, and other digital collectibles.
Integrating the web3 experience with its rewards program, Starbucks announced this unique program in September 2022, where members could use their login credentials and immerse themselves in the web3 experience, playing games and collecting NFTs on the way. The launch of the beta version of this experience signifies the progress of this web3 program.
“Starbucks Rewards members are some of our most loyal and engaged customers, and Starbucks Odyssey is our next big innovation in loyalty to recognize, surprise and delight them. We are leveraging Web3 technology to reward and connect with our members in new ways, such as offering collectible, ownable digital stamps, a new digital community, and opening access to new benefits and immersive coffee experiences – both physically and digitally. The Starbucks Odyssey journey has begun with the beta launch, and we are excited to collaborate with our members and partners, who will help shape the Odyssey experience as we explore together,” said Brady Brewer, a senior official of Starbucks.
The recent announcement by Starbucks shows the growing acceptance of web3 by top companies worldwide. Exclusive web3 communities and experiences have become an undeniable part of a company’s advancement in recent times.